Tackle Trauma 5k

  • AZTrauma_tackletrauma_flyer_091115
  • Tackle Trauma 5k

    Through generous support, ATA launched their first Injury Prevention initiative in 2017:  Distracted Driving Kills! Using digital billboards across metro Phoenix, over ONE MILLION vehicles saw our message every week! Read more below!

    2018 Participants

    Registration for the 4th annual Tackle Trauma opens soon!

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    2018 Sponsors

    Help support the Arizona Trauma Association! Sponsor registration for 2018 opens soon!

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    2018 Volunteers

    Without volunteers, this event is not possible! 2018 Volunteer registration opens soon!

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    2017 Award Donors

    The Arizona Trauma Association would like to extend special thanks for the generous prizes donated for Tackle Trauma 5k 2017 winners! PF Changs, Kona Grill, Bootleggers, RnR, Buca di Beppo, Native Air, Crab and Mermaid, Cold Beers and Cheeseburgers, Morning Squeeze, House Brasserie, The Mission, Rehab Burger, Cadence Running Group, Salty Senorita, and Loco Patron.

FAQs About Tackle Trauma 5k

What is the Arizona Trauma Association? The Arizona Trauma Association (ATA), a non-profit organization of Arizona’s trauma centers, works to improve the delivery of trauma care to injured patients by promoting trauma education, collaborative research, and outreach activities.

What is Tackle Trauma? Tackle Trauma is ATA’s annual fundraising activity. Held in Tempe, AZ on Super Bowl© Sunday, the 2018 event marks our fourth year! The 5k course is great way to start your football Sunday with family–we’ve got activities for the kids including face-painting and a bouncy house! The moderate-level course runs on the east side of Papago Park at 1350 N. College Avenue. See the map for exact start/finish information and contact us at tackletrauma5k@aztracc.org if you have any questions!

What is the money raised being used for? ATA is honored to announce our 2017 injury prevention initiative which raised awareness about the dangers of distracted driving. Families, friends, and all trauma centers in Arizona are all too familiar with the tragedies of distracted driving. Targeting audiences from ”pre-drivers” through 50+ y/o, the ATA “Distracted Driving Kills” campaign was featured on 6 digital billboards between May 29 and Jun 29, 2017, across metropolitan Phoenix, AZ, and was displayed to over 1 MILLION drivers each week!

3 separate graphics were designed to reach certain demographics:
-‘Will this be your final text” directed to male/female young adult drivers who wrongly believe texting while driving isn’t a big deal!
-‘Will this be your last selfie?” directed to young/pre-driving audiences (SnapChat™ users (filters))
-“Will this be your last text?” directed to audiences of all ages featuring shattered windshield/car crash
The PSAs rotated among a pool of 6 digital billboards and were visible for 8 second intervals running throughout the day/night (May 29 – Jun 29).
The billboard locations were: I-17/Camelback (facing north); I-10 South of AZ51 (facing south); 7th St/Jackson (facing south); I-10/Ray Road (facing south); I-10/Salt River (facing east); Loop 101/Camelback (facing south).

Who is affected by trauma? Traumatic injury is the leading cause of death for all children and adults up to age 46! Whether it’s a car crash or a fall from a ladder, countless people and their families are affected by trauma. All verified trauma centers are held to the highest standards of care and must also provide certain programs within their hospital and to their communities in order to maintain their verification status.  Receiving care from a trauma center can significantly lower the risk of death!

A Tackle Trauma 5k 2017 thank you…
The ATA would like thank all the wonderful volunteers, sponsors, and participants, who helped make the 3rd annual Tackle Trauma 2017 a great success! Event photos will be available soon–please check back! Thanks to 4 Peaks Racing-you can check your time here! Many thanks to Action Media LLC for capturing the day with brilliant photos!

Fundraising Co-Chair, Alicia Mangram, MD
Fundraising Co-Chair, Gina Shirah, MD
Jody Leaf, Event Manager

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  • About Arizona Trauma

    The Arizona Trauma Association (ATA) was started by a group of surgeons in 2007 to improve the delivery of health care to injured patients throughout the state of Arizona by supporting collaborative research, education and outreach activities of trauma centers in the state of Arizona.

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    P.O. Box 33893
    Phoenix, AZ 85067-3893

    phone: 602.933.4060
    e-mail: info@AZTrACC.org

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